WildFaces Logo Design
THE OPPORTUNITY
Ivan Sergeevich contacted me to design a distinctive logo for his upcoming apparel line, WildFaces. The brand focuses on celebrating nature and discovering the beauty of Russia's landscapes, and wildlife. WildFaces caters to individuals who enjoy outdoor activities such as skiing, surfing, and trekking.
THE SOLUTION
As WildFaces caters to adventure enthusiasts, I aimed to highlight this by portraying an animal moving towards its objective in the logo design. To capture the courage of WildFaces' target audience, I incorporated the distinctive Kamchatka brown bear, native to Russia. To ensure versatility, I designed multiple versions of the main logo suitable for printing and digital applications.
Client: WildFaces
Services: Logo Design & Merch Design
Photos: Gaspar Costa
Year: 2023